Insight into Action We believe that all winning strategies start with deep and relevant insight into markets, competitors and customers. Our clients often find they have piles of data but very little insight. We help them apply simple tools and approaches to turn their data into insight, fill insight gaps, and make it actionable through strategies and plans.

Shopper Marketing Typically the Voice of the Shopper is not heard as well as the Voice of the Consumer. We believe it is essential to consider both consumers and shoppers to maximise brand and category potential. We help our clients understand, and how best to influence, shopper behaviour, and help them develop effective insight led shopper strategies. We also help manufacturers develop effective Customer, Channel and Category Strategies.

For details of our Shopper Marketing benchmarking survey click here

Competitive Market Strategies The best strategies evolve from a rigorous analysis of your marketplace and your competitors, as well as deep understanding of your customer. We can help you develop an "offensive" market strategy, based on an appraisal of marketplace factors for success and your sources of competitive advantage

Achieving customer focus We believe that no business and brand strategy is likely to be robust without prior development of an insightful customer strategy. Who are your priority target audiences and why? What are your key "conversion" challenges, from awareness through to loyalty? What levers will be key for maximising profitable revenue from your target customers?

*customer/consumer/shopper

Building winning brands Having been responsible - in previous line management roles - for brands such as Cadbury, Persil, Walkers, and Nescafe we have a strong passion for brands and a belief in the power of brands to drive profitable growth. Our brand development tools and approaches are tailored to different industries and are being continuously tested and refined on major UK and global brand development projects.

Bringing brands to life In service businesses especially, it's a truism that every employee can play a role in contributing to the brand experience, for customers and for each other. We bring our skills as marketers and facilitators to play in designing internal comms and engagement programmes to bring the brand to life for all employee communities, helping them understand and embrace what the brand is all about and what it means for them.

Route to market Customer segmentation frequently highlights the preference of target segments for different channels, while product profitability highlights radically different costs to serve each. How should these insights be managed and how should conflict be resolved? How should consumer pricing be structured to reflect cost and perceived value? What should the branding architecture be to maximise consumer coverage and protect brand value?

Organisational capability strategy Often as a precursor to designing capability build programmes, clients ask us to help them develop an actionable vision and capability strategy for the commercial/demand side of their organisation. We use all our cross-industry experience to help define core capabilities, diagnose capability gaps, and develop an actionable routemap.

Insight into Action includes:
- Know what we Know
- Insight Generation
- Insight into Action
- Insight Fusion (consumer, customer & shopper)
- Segmentation into Action

We define Shopper Marketing as driving growth through insight led, shopper based demand creation and fulfillment

Competitive Market Strategies includes:
- Market assessment
- Competitor analysis
- Portfolio optimisation

Achieving customer focus includes:
- Customer growth planning
- Customer purchase funnels
- Customer experience strategy
- Customer relationship management
- Customer satisfaction measurement

Building winning brands includes:
- Category/portfolio strategy
- Brand positioning development
- Masterbrand and architecture strategy
- Brand communication strategy
- Brand innovation strategy
- Brand activation / making it happen

Bringing brands to life includes:
- Brand stakeholder alignment
- Customer experience development
- Living the brand
- Internal communications

Route to market includes:
- Channel and distribution strategy
- Category management
- Intermediary marketing
- eCommerce strategy

Organisational capability strategy includes:
- Capability strategy
- Ways of working
- Organisational design
- Job roles and responsibilities

Insight into Action We have a fundamental belief in the power of consumer and market insight. Even when clients have insights, their impact on the business is often sub-optimal. We help them apply simple tools and approaches to turn their data into insight, fill insight gaps, and make it actionable through strategies and plans for all parts of the business (HR, R&D, Ops etc) as well as Marketers.

Competitive market strategies As corporate life moves ever faster, it is tempting for companies to become short term and reactive in their planning approach. We help our clients learn to develop "offensive" market strategies, based on an appraisal of marketplace factors for success and their sources of competitive advantage.

Customer Planning Customer planning is a foundation for all great business and brand plans. We help our clients learn and embed simple tools and approaches for customer planning. This might include prioritising target audiences, understanding conversion opportunities (from awareness through to loyalty) and understanding barriers to overcome.

*customer/consumer/shopper

Building winning brands Our clients are looking to internalise the skills necessary to maximise return on their brand assets and/or develop a 21st century power brand. Our brand development tools and approaches are tailored to different industries and are being continuously tested and refined on major UK and global brand development projects.

Compelling communications In a cluttered media environment it is becoming ever more challenging to achieve cut-through and maximise return on your communications budget. We believe in a channel-neutral approach to communications planning, using consumer and shopper insight to understand when, where and how to engage the target audience to maximise impact.

Innovation / NPD We believe that successful and even radical innovation need not be outsourced to wacky ideation agencies in Soho - the skills and approaches required can be developed in our clients' organisations. The key ingredients for innovation are insightful customer strategies, a selection of mind- opening tools and approaches, and skilled facilitation of cross- functional teams.

Category Management Collaborative working is key to OxfordSM's approach to any project, and nowhere is this more critical than in Category Management and Planning. We help our clients develop the processes and skills to maximise category volume and profit, working cross-functionally and in supplier/retailer partnerships. Our focus is on the development of strategies and plans that deliver WIN-WIN-WIN to supplier, retailer and end consumer/customer.

Shopper Marketing We help our clients to generate, share and apply Shopper Insights to develop effective strategies and plans - through optimum organisational design, ways of working, processes, skill build and culture change programmes.

Insight into action includes:
- Insight generation
- Consumer closeness
- Insight into action
- Insight fusion (consumer, customer & shopper)

Competitive Market Strategies includes:
- Market assessment
- Competitor analysis
- Portfolio optimisation

Customer planning includes:
- Customer strategies and plans
- Customer objective setting and measurement
- Customer relationship management
- Customer satisfaction & delight

Building winning brands includes:
- Brand strategy and planning
- Brand positioning development
- Proposition development
- Brand stretch and architecture
- Brand activation / making it happen

Compelling communications includes:
- Integrated communications planning
- Advertising development
- Creative briefing and evaluation
- Marketing to intermediaries
- Agency selection and management

Innovation / NPD includes:
- Innovation vision and strategy
- Idea generation
- New product development
- Best practice launches

Category management includes:
- Category planning
- Sales strategy and planning
- Channel and distribution strategy

We define Shopper Marketing as driving growth through insight led, shopper based demand creation and fulfillment