Europe - Jonathan
T: +44 2088 109 811
E: jonathan.turner@oxfordsm.com

US - Andrew
T: +1 908 464 0026
E: andrew.watson@oxfordsm.com

Sales Practice - Dave
T: +44 7981 142 093
E: dave.elledge@oxfordsm.com

Capability Practice - Peter
T: +44 7810 815 051
E: peter.kirkby@oxfordsm.com

Innovation Practice - Sarah
T: +44 7825 145 729
E: sarah.langan@oxfordsm.com

Financial Controller - Liz King
E: liz.king@oxfordsm.com

UK Office
T: +44 1483 719 070

US Office
T: +1 908 464 0026

We work with sales and marketing teams to create lasting commercial growth. We do this by focusing on behaviour change. Because, in the end, nothing changes unless people change.
We find beautifully
simple solutions to
complex problems.

We do three things across sales and marketing:

Watch a short video

We find beautifully simple solutions to complex problems.

We do three things across sales and marketing:
Strategy, Innovation, Capability

What we do

Our expertise in strategy and innovation inspires our work in capability, and vice versa. We understand what works in real life and which ideas will have the
greatest impact. We know how to make
things stick.

What we do

Our expertise in strategy and innovation inspires our work in capability, and vice versa. We understand what works in real life and which ideas will have the
greatest impact.

We know how to make things stick.

Strategy

Innovation

Capability

We believe that deep insight plus behaviour change equals true growth

To make this growth last, you also need a clear sense of brand purpose and a seamless journey for people, from wanting to buying. When it comes to helping teams do this day-to-day, we don't believe in starting with a competency framework and course. Instead we focus squarely on the job teams need to do, then give them the support and resources they need to do it brilliantly.

We believe that deep insight and behaviour change equals true growth

To make this growth last, you also need a clear sense of brand purpose and a seamless journey for people, from wanting to buying. When it comes to helping teams do this day-to-day, we don't believe in starting with a competency framework and course. Instead we focus squarely on the job teams need to do, then give them the support and resources they need to do it brilliantly.

Quality work for
quality clients

Our clients are from a broad range of industries and sectors. Over the years we've built longstanding relationships, so we understand their challenges and make a real difference to their businesses.

We're headquartered in the UK and US and work all over the world.

Quality work for quality clients

Our clients are from a broad range of industries and sectors. Over the years we've built longstanding relationships, so we understand their challenges and make a real difference to their businesses.

We're headquartered in the UK and US and work all over the world.

Our clients

Our clients are from a broad range of industries and sectors. Over the years we've built longstanding relationships, so we understand their challenges and make a real difference to their businesses.

Case Studies

We're extremely proud of the work we've done with our clients. As we respect their confidentiality, we don't mention them
by name.

But plenty are happy to talk about the difference we've made, so let us know if you'd like to have a conversation. Here are examples of the difference we've made to some of the world's
biggest companies.

Strategy

Building trust and listening to values:
the right way to drive growth
More...

Building a billion pound brand in just
five years
More...

Starting with the story: inspiring change and driving sales with a compelling
brand vision
More...

Finding the sweet spot: using data the smart way to create maximum growth
More...

Innovation

Capability

Strategy case studies

Building trust and listening to values: the right way to create growth

More...

Building a billion pound brand in just five years

More...

Starting with the story: inspiring
change and driving sales with a compelling brand vision

More...

Finding the sweet spot: using data the smart way to create maximum growth

More...

Innovation case studies

Teamwork and creativity leading
radical change

More...

A new culture of innovation:
engaging and energising local teams

More...

From bricks and mortar to clicks and mortar: launching a leading online
retail operation

More...

Leading the fight against obesity: changing the habits of a nation

More...

Capability case studies

Cutting through the clutter: creating an award-winning marketing academy

More...

Driving change across a global organisation: simple, effective strategies for outsized results

More...

Changing behaviour around the world: building an award-winning virtual learning environment

More...

Finding a higher purpose: weaving sustainability into every day operations

More...
Uniquely experienced.
Deeply committed.

We've all led marketing and sales teams at the biggest companies. This means we act as partners, not consultants, and we don't stop until we get the right answers for your business. We passionately believe in our approach, which comes from years of experience at the highest levels. Our ideas and insight have a real impact.

Uniquely experienced.
Deeply committed.

We've all led marketing and sales teams at the biggest companies. This means we act as partners, not consultants, and we don't stop until we get the right answers for your business. We passionately believe in our approach, which comes from years of experience at the highest levels. Our ideas and insight have a real impact.

Testimonials

We like to let our clients speak for themselves. Here are some of the lovely things they've said about us over the years.

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Some of
our team

We each have at least ten years' experience at the highest levels. Our ideas don't just look good on paper; they get things done.

Everyone here works on strategy, innovation and capability. This means whatever the challenge, we have the experience and knowledge to meet it head-on. Our spread is global, and we pull in the best people for each project.

We have no juniors. We're a team of peers with different backgrounds, but we're all equally valuable to the work we do.

Andrew Watson

Andrew Watson

President of OxfordSM Inc. I have worked in marketing and sales for over 20 years, first with Unilever managing brands including Persil, OMO and Dove before joining OxfordSM 10 years ago. I have consulted a wide range of companies including GSK, Unilever, Novartis, Vodafone and Marks & Spencer on subjects ranging from organizational capability development to innovation, brand strategy and launch excellence.

Carol Garbutt

Carol Garbutt

I spent 17 years at Unilever and PepsiCo. Most exciting line role? Marketing Director Asia – the speed of business was breath-taking. Funniest moments? Managing celebs in those Walkers ads! Any tears? When we finally got agreement to invest in India (looks obvious now – it wasn't then!). Why you love consulting? Tackling knotty challenges and finding beautifully simple solutions that transform people and businesses

Caroline Bottomley

Caroline Bottomley

Like most girls, I'm a bit of a beauty product addict and have loved spending more than 13 years helping consumers look and feel good about their appearance in Senior Marketing roles at L'Oreal (Garnier, Maybelline) and Reckitt Benckiser (Scholl, E45, Dermocosmetics).

Having worked in both Global Strategy and Innovation roles and local marketing activation roles, I have “end-to-end” Marketing Experience.

Dave Elledge

Dave Elledge

I run the sales consulting practice. I learnt my trade at Unilever driving category growth through joint business planning with Tesco. I now drive growth by focusing on changing what people do. This means changing what sales people do in their day job or understanding what shoppers need to do differently to buy your brands.

Ellen Howse

Ellen Howse

My passion and expertise is in finding the sweet spots for platform development which leverage consumer insight, category trends and company operations. I have developed and launched multi-million dollar product lines in categories from OTC and wellness to soft drinks and confections at P&G, Cadbury-Schweppes and Nabisco Foods. I'm also a long-serving Leukemia & Lymphoma Society board member.

Jonathan Turner

Jonathan Turner

One of the company founders and Managing Consultant. I've helped businesses across 3 economic cycles on brands such as BA, Lloyds, and Cadbury, and worked with companies like Pfizer to create new business models to address the challenges of the digital age. Cut my teeth with GSK when they were setting the rules of brand building for the likes of Brylcreem and Aquafresh

Jon Plant

Jon Plant

My experience across Marketing and Sales has covered many years (more than 10), lots of different roles (from Regional Marketing to local Shopper Marketing) a variety of body parts (faces for Olay through to bottoms for Pampers) but I'm most proud of the difference I was able to make in helping create the Pampers/UNICEF partnership that, 8 years later, is still going strong

Joyce Green

Joyce Green

I have over 15 year's client marketing experience in pharma and consumer healthcare. Before joining OxfordSM, I was Global Brand Leader for Roche Consumer Health. I have been consulting with OxfordSM for over 10 years. I am passionate about the changing role of technology to gather knowledge, drive learning and build capability.

Julian Thomas

Julian Thomas

With the company virtually since the start, after 8 years learning the Marketing ropes at P&G on brands such as Ariel and Pampers. I played a leading role in the early days in establishing our Capability practice, and until recently headed up consulting for our Healthcare clients, both OTC and Rx.

Laurie Morgan

Laurie Morgan

I've spent 20 years loving Marketing the fun that don't stop (Pringles) Happy-er Meals (McDonalds) Italian Cappuccinos (Costa) Stuffed Crusts ( Pizza Hut) and Steak and Ale (Pub start-up). In my 8 OxfordSM years, I've supported clients to get Power to You (Vodafone) win with beer (SAB Miller) spread joy (Krispy Kreme) and more.

Lesia Harrod

Lesia Harrod

In my 20 years of Marketing and Sales line management experience I have been fortunate to work for some world class companies on fantastic brands and at times in some challenging international markets! A consultant at OxfordSM since 2004 I specialize in capability building and in helping our service clients deliver exceptional customer experiences

Linda Nash

Linda Nash

I grew up in brand marketing at Unilever, 14 years, on personal care brands and innovation… followed by VP Marketing positions at Redmond Products and Clairol. As an OxfordSM consultant I've worked on live action strategy and business planning, innovation and launch preparation and capabilities training for Unilever, Pepsi, Newell Rubbermaid, Heineken, GSK and Shire and several B2B businesses

Martin Johnson

Martin Johnson

I've worked in consumer and business sectors for nearly thirty years so I've seen a lot of things. But when I get a new project brief I think, they've probably tried the usual methods and it hasn't worked – why don't we solve this using an approach they haven't seen before? Are you ready to innovate?

Pascale Muylaert

Pascale Muylaert

Working with marketers everywhere confirms nothing is impossible. After P&G Europe, Johnnie Walker took me around the world. I was marketing director Diageo Spain & Mc Vities UK, and CMO for Getty images and Electrocomponents/RS/Allied in B2B. I can handle 6 languages and still think the world is my oyster.

Paul Lindsay

Paul Lindsay

I started my career on the agency side, and then spent c. 15 years in line marketing at GSK. The best part for me was helping build the skills of others. Adding 12 years with OxfordSM, I've had the good fortune to continue capability development on live business issues, across a variety of categories, marketing disciplines, and in nearly 40 countries.

Peter Kirkby

Peter Kirkby

I look after our capability practice. I've spent about 17 years in capability on both the client and consulting sides, and have made most of the mistakes in the book so others don't have to! Started with P&G, and joined OxfordSM 3 years ago from GSK where I was VP for Global Marketing Excellence

Richard Saunders

Richard Saunders

19 years CPG Customer Marketing, Sales and Buying experience with Heineken, Reckitt Benckiser and Boots The Chemists, working across both retail and manufacturer sectors. A Consultant with OxfordSM since 2013, I have a real passion for helping clients to deliver on shopper and customer needs.

Sarah Langan

Sarah Langan

At OxfordSM I lead both our pharma division and client service for a global snacking powerhouse. I have 25 years line management experience across service, consumer and pharma sectors working on some fabulous brands in global strategic marketing, insight and innovation. My most recent client role was as Global Director of Creative Innovation at AstraZeneca.

Sharon Wible

Sharon Wible

I have spent over 22 years leading marketing , advertising, strategy, innovation, operations and product launches. My career started in sales and marketing with Procter & Gamble, followed by a long tenure with GlaxoSmithKline building brands in their Consumer Healthcare and Pharmaceuticals divisions. I joined OxfordSM two years ago with the desire to help others build their marketing prowess and tackle their business challenges.

Simon Lambert

Simon Lambert

I spent 20 years in marketing, sales and operational management, with small, medium and very large organisations in consumer, retail and business-to-business. Now as a consultant specialising in capability development I've never agreed more with the old adage “you learn something every day”. It's transformational. And what makes me tick.

Simon Moore

Simon Moore

I look after our FMCG business, with 25+ years experience on both the client and consulting side. I started with P&G, joining OxfordSM 14 years ago. I've covered most angles of most businesses, helping teams grow and win across both Marketing and Sales, consumer, service marketing, healthcare and business to business

Sophia Smith

Sophia Smith

I've been a Consultant for OxfordSM for over 10yrs across a variety of sectors and geographies, developing and delivering strategy and capability projects to crack client issues. My passion for building brands started when I worked at Cadburys and it continued with Reckitts and finally running a global business at Roche Consumer Health in Switzerland.

Tom Dalton

Tom Dalton

I've been here since 2010, principally working with some of the world’s largest Pharma organisations to build commercial capability. A former Head of Marketing in soft drinks, I'm equally at home in the world of consumer, customer or patient, ideally drawing on each to find new ways to succeed (but what I really enjoy is seeing the difference we make in front of a workshop).

Vanessa Andrews

Vanessa Andrews

After 15 years in food marketing (M&S, Mars, Danone, UB) , I've worked with government and global organisations across Health and Food – from Change4Life to chocolate, drink driving to painkillers, dairy cream to skincare - finding parallels and critical learnings by joining dots others can't see, and delivering important change across audiences and issues.

Vicki Belcher

Vicki Belcher

I work in our Sales & Customer Marketing team. We help companies in CPG, Drinks & Pharma get their heads round things like Shopper Marketing and the dynamic world of Retail. Before consulting I spent 20 years at Unilever, Gillette & P&G where I picked up a few ideas

Claire Price

Claire Price

During my 12 years at P&G, I was lucky enough to work on flagship brands such as Ariel, experience both Brand and Shopper Marketing, and also be part of the ‘Thank you mum' London 2012 campaign. Strategy, insight and enabling brilliant marketing remain my passions since joining OxfordSM

Caroline Cook

Caroline Cook

Much of my career has been with Kraft Foods, working on brands like Kenco, Milka, Toblerone, Dairylea. I enjoyed a real mix of roles in Marketing, Sales, Innovation and Communications, latterly in capability too as Director of the Marketing Leadership Academy Internationally. Since joining OxfordSM the varied diet continues, I have helped some great clients like Vodafone, Novartis, Unilever and LEGO to build their capability.

Adam Price

Adam Price

Once upon a time I was an academic scientist; 15 years on I delight in developing strategy and capability solutions across a range of industries, from Banking to Pharma. In between I worked with amazing teams, building great brands in sales and marketing roles at Unilever, Boots Healthcare International and Molson Coors; most latterly as Category Development Director.

Lisa Davies

Lisa Davies

Now based in beautiful Vancouver, I work closely with our West Coast clients, from healthcare to tech to CPG and everything in between. My personal interest is in digging deep to really understand what makes people tick and using that to drive behavior change – it’s not magic, but it’s close.

Liz King

Liz King

I head up the Finance team and make sure everything runs smoothly. I am a Maths graduate and a Chartered Accountant – I love numbers! Previously I’ve worked as a finance manager at Capgemini, THQ and Retail Decisions.

Marina Foxlee

Marina Foxlee

I joined OxfordSM after 10 years in marketing. Clients value the wide perspective that I bring from having lead 100+ highly successful projects in packaged goods, consumer services, financial services, retail and pharma. My specialisms are strategy development, driving organisational change and helping clients becomes truly customer driven.

Victoria Buckingham

Victoria Buckingham

I love building brands. I've looked after brands you find all over the house, whether it is in the drinks cabinet, games cupboard or medicines chest. My proudest moment is taking Nurofen to number 1 in the UK and then replicating that success worldwide.

Recent Awards

We don't blow our own trumpet often. However, we've entered four awards with clients in the last two years and are delighted to have been successful
in each.

Best use of
blended learning

Two awards for the blended learning design and impact of the global marketing academy with Vodafone, covering new joiners through to leaders

Best use of
virtual classrooms

Recognition for our approach to launching and embedding the new Bayer marketing way entirely through virtual classrooms

Learning game

Singled-out for helping people understand a complex subject through an innovative but low budget on-line game, which was woven into a face-to-face workshop

Partners

We enjoy a number of partnerships with exceptional companies. These talented people help us deliver the very best solutions for our clients.

Quantum Steps

Experts in understanding people leading the way in behavioural insight and how it applies to commercial settings.

More...

Neuro-Insight

One of the world's leading neuro-research companies, using a unique technology to measure how the brain responds to different types of communication.

More...

Contagious

Experts in making brands braver, and the global authority on the intersection of marketing communications, consumer culture and emerging technology.

More...

Clarabridge

Collect and transform all forms of customer feedback into intelligence, using the industry's most sophisticated customer analytics engine, allowing businesses to activate the voice of the customer across the enterprise.

More...

Learning Age Solutions

An award-winning tech company that
designs creative and innovative
blended-learning solutions.

More...

Our history

'Marketers have a major opportunity to lead the management of vision and
values in organisations.'

With this insight, Hugh Davidson co-founded OxfordSM in 1987. He led the consulting team for 10 years as well as writing best-selling business books, including Offensive Marketing and The Committed Enterprise. His approach has always been low on theory and high on actionable insight. In other words: making things happen. His thinking underpins much of what we do.

After selling the business to the current management team, Hugh, with his wife Sandra, invested the proceeds in a charitable trust – this applies these same principles to joint ventures with Oxfam and Save the Children. These innovative projects focus on building the capabilities of very poor women and girls in Asia. Several of these projects have won major global prizes, including the UN Equator Award and the Save the Children Phoenix Award.